“US Marketing Advisors” scams, SEO, vapor research and the Shake WeightBy
Lately I’ve been getting called by a company called US Marketing Advisors who promises to get my offline business website ranked for certain keywords (even though I’ve asked them repeatedly to not call me…ever but hey they didn’t listen so I don’t feel bad calling them on it). Anyways when they called I listened to their spiel and noticed it has a lot in common with some of the marketing tactics used by the marketers on some of these marketers that you see on late night tv and when you are a business owner, everyone is after your money, just like they are after your money as a consumer.
Now keep in mind what I am relating to you is my own experience as I remember it and may not be the most accurate reflection of what actually transpired but I’m remembering it to the best of my ability.
So I get a call “Good evening Eric how are you?” I’m doing well how are you “I am great Eric thank you for asking, I was on the website and found you on a generic landing page Eric blah blah blah”
note when I hear my name repeated multiple times like that with a girl who I’m not “friendly” with if you catch my drift…it immediately sets off red flags. But I try to be fair and listen to the spiel because opportunities come often and you never know if it’s going to be good yada yada yada.
So they go through their thing talking about how a generic landing page isn’t going to be as good as the service they provide and redirect me to some Top SEO’s website who’s name escapes me at the moment where they are listed as being one of the top SEO things in the country. They they show me the one who’s website they found me on where they are not listed as one of the top seo things in the country. And they proceed to tell me how they can solve all my hopes and dreams when it comes to business by getting me ranked well on google and that they are the ones to do it. They also tell me that I have no incoming links on my website which I know is bs because I put them there myself.
What they don’t know about me is that I know a fair amount about SEO (that’s search engine optimization if you aren’t aware of that). If you find me on the first page of google that’s why. At the same time I recognize sales process’ because that’s the nature of the business I am in and I can see similarity.
So first things’ first…they compare themselves to the competition and why they are superior.
Look in this Shake Weight commercial at around the 15 second point. “Ordinary weights isolate the muscle in just one direction while the shake weight blah blah blah” Comparing themselves to the competition.
Then it’s time to establish credibility with vapor research. In this video this happens at the 50 second point where they talk about it being science fact established at some university. In the case of this company that’s when they redirect me to that Top Seo’s website. The question is who really owns the website and are they being non partisan. For all I know whoever is selling me on that owns the website themselves. They call it vapor research because when you look for it…it mysteriously disappears.
Then comes the iron clad guarantee which happens at around 1 min and 30 seconds. US Marketing Advisors also offered a guarantee also…but only after I’ve fronted enough money to nearly make me bankrupt. How should I know they’d even honor it? Maybe they would but what am I supposed to do in the mean time? It wasn’t something I was willing to risk.
Now normally in commercials they’ll use something called the scarcity principle where they say it’s for limited time only. Similar principle was used on me when they tried to tell me it’s a limited time offer and if they go with another trainer that I will lose this “incredible opportunity”. After telling them 3 times I’m not interested and they keep trying I hang up because it’s wasting both of our time.
Now since then I’ve gotten multiple calls, even after telling them to put me on their do not call list. I guess the scarcity thing isn’t real after all. Just like in the infomercials you have to buy now or you’ll lose that special discount yada yada yada.
Now what does this have to do with you? Well you follow my blog which tells me you are both interested in topics of strength and fitness and that you trust the things I say…or at least are entertained by my writing style. Essentially watch out for some of the tricks that other use but keep in mind not all things are bad. There’s a handful of good stuff out there and part of the purpose of this blog is to separate this from that so you can either follow my recommendations or learn to have a lens of your own. Anyways that’s it for today.
Eric Moss over and out